We help leaders build a high trust company – for customers, employees and society.
If you’re like most business leaders, you’re facing escalating pressure to increase sales or improve operations; all while ensuring your workforce is productive and happy.
But the intense demands of running a business or business unit, make it hard to find the time to align everyone towards a common goal and generate excitement about the future.
A recent Australian study found that when the CEO talks strategy, a high 70% don’t understand it. The common reason is that employees don’t know the single most important strategic statement –why the business exists.
Misalignment slows down your entire organisation with employees operating on false assumptions and applying valuable energy in the wrong direction. When employees misunderstand information the cumulative cost per worker per year is $26,041 for productivity, just from communication barriers alone. If you have 100 employees, it’s costing you $2,604,100 in productivity each year and for those with 1,000 employees, it’s $26 million.
Building a Company that Matters
The secret sauce to a high performing organisation is trust.
And the central pillar for building trust is a corporate purpose that’s defined by a genuine commitment to the social good.
If you want to build a company that matters, then you need to have a clear purpose. It lets everyone know – from employees through to customers – how much you care, which in turn makes them less likely to believe you just exist to make money. Focusing on purpose rather than profits is what builds business confidence and therefore, trust.
By identifying, communicating and embedding your mission into your organisation you counteract the suspicion, cynicism, and low-trust inheritance taxes within our society.
No wonder that high trust companies are more than 2.5 times likely to be high performing organisations in revenue growth than low-performing.
TRUST IS THE FASTEST WAY TO GET RESULTS
The good news is that by improving trust – speed increases and costs decrease. Creating a high-trust culture results in enhanced collaboration, innovation, loyalty, a stronger brand and happier customers (who buy more).
Where Companies Get Stuck
Highly competent leaders are skilled at hitting their numbers, but few are trained to provide inspirational leadership. Sometimes it can be really hard for leaders and founders to even know how to define their company’s essence. The outcome is that employees don’t receive the context they need to understand how their work makes a difference to the world. This ensures it’s more difficult to embed trust throughout the organisation and execute efficiently.
A More Efficient Approach
Successful organisations design trust into all their processes. True competitive advantage can be found at the intersection of leadership, a unified culture and transparent communication. It’s here that they catalyse to form trust.
Making the transition to a high-trust culture is a four step process:
- Benchmark trust levels within the company – see our Trust Gap survey.
- Identify and define how you make the world a better place (and embed into your mission) – see our Organisational Essence Workshop.
- Implement a communication blueprint to cascade and embed trust throughout the organisation – see our Vision Communication Blueprint.
- Train leaders on how to communicate the meaning behind work – see our AURA Communication workshops.
Organisations who implement this approach experience profitability increases from 13% to 29%.
Marie-Claire Ross of Corporate Culture Creator has been helping business leaders improve their ability to influence through communication since 1995. Marie-Claire has helped business leaders build high-trust organisations through consulting, workshops, induction training programs, as well as through her book (Transform your Safety Communication) and DVD training programs.
If you’d like to know how to pivot your organisation during times of change, call Marie-Claire on 03 9696 4400 or email the office on firstname.lastname@example.org. And make sure you get our free report ‘How to Stay Connected to Employees.”